Resonant Copy

Ty Griffin, Launch Copywriter

About Me

At Resonant Copy, I help course creators, coaches, and non-profits find the words that move people to act — with copy that feels human, grounded, and powerful.You have a message people need to hear. My job is to get them to listen.Your message. In your voice. Crafted to move people to act.I specialize in launch copywriting that turns your message from something offered to something received. From sales pages and email sequences to pre-launch storytelling, I create copy built on audience research, rooted in consumer psychology, and driven by emotional connection.Because great copy isn’t about shouting louder.It’s about saying the right thing to the right people, in a way that feels authentic and captures attention.When we work together, you get more than clever words on a page. You get a strategic launch partner who understands how your audience thinks, feels, and decides.Let’s make your message impossible to ignore.

Skills

Strategy & Insight

  • Offer positioning & differentiation

  • Voice of Customer (VOC) research

  • Conversion psychology & buyer journey mapping

  • Launch funnel planning

Copy & Messaging

  • Sales pages, landing pages, & emails

  • Brand voice & messaging frameworks

  • Story-driven, emotion-based copy

  • Conversion-focused writing

Implementation & Tools

  • A/B testing & performance optimization

  • Email platforms: ConvertKit, ActiveCampaign, Mailchimp

  • Web platforms: WordPress, Carrd, Squarespace

  • Collaboration tools: Notion, Google Docs, Trello

Process

1. Research

We start by getting sharp on the offer. What makes it irresistible? Who's it for? What do they need to hear to say yes?This is where strategy meets integrity. We uncover the hooks, objections, and messaging that will drive your launch, shaping it to reflect both your voice and your values.

2. Write

From the first teaser email to the final sales push, I craft every word with purpose.Lead generators, emails, landing pages, sales scripts, checkout flows. It’s not just copy, it’s a conversation designed to convert.

3. Launch

Your launch isn't a “set it and forget it” moment. I'm on hand for testing, feedback, edits, and support as the copy goes live—making sure everything flows, lands, and leads to results.And when the dust settles, we review what worked, what to tweak, and how to make the next one even better.

Portfolio

A complete launch funnel designed to communicate the coach’s message in her voice and guide readers toward enrolling in a new course without manipulation or high-pressure tactics.

Getting your message out there starts with a conversation.

Frequently Asked Questions

Who do you work best with?

Course creators, coaches, and non-profits who care deeply about their message. People who want a copy partner who respects it just as much as they do.

What’s included in a launch package?

Typically: sales page, launch emails, thank-you page, and basic support content like FAQs or social proof blocks. I can also write upsell pages, lead magnets, or checkout copy if needed.

Can you rewrite existing copy, or do you only write from scratch?

Both. I can audit and refine what you’ve already got, or start fresh. Either way, the goal is copy that works.

Can you help me with strategy too, or just writing?

Absolutely. I’m a copywriter who thinks like a strategist. I’ll help you map out the email sequence, plan the funnel, and make sure the messaging flows from start to finish.

How long does the process take?

Most launches take 2–4 weeks from planning to final copy. If you’re in a rush, let me know. I occasionally take on quick-turn projects.

Do you offer retainers or ongoing support?

Yes! If you run multiple launches a year or need regular copy support, I offer monthly retainers with a set number of hours or deliverables. Ask me about availability.

Do you use AI to write copy?

I believe in using technology to make the process smarter—not lazier. I use AI tools for research, brainstorming, and streamlining my workflow, but the actual copy is written by me. That way, your message stays grounded, authentic, and tailored to your voice.

How much do you charge?

Every project is different, so I quote based on the scope, deliverables, and timeline. That said, most launch packages fall between $1,000 and $5,000, depending on what you need. I’m happy to chat and create a custom proposal.

Still have questions?

Let’s talk about how we can partner to make your launch a success.